The new identity of an all-female digital brand.

The new identity of an all-female digital brand.

The new identity of an all-female digital brand.

The new identity of an all-female digital brand.

The new identity of an all-female digital brand.

SGProgram è Selene Genisella. SGProgram is a digital platform that offers customized personal coaching and nutritional programs. SGP is a way of life, a community, a reference point for all those women who want to feel good about themselves and their bodies. SGProgram is Selene Genisella.
SGProgram is a digital platform that offers customized personal coaching and nutritional programs. SGP is a way of life, a community, a reference point for all those women who want to feel good about themselves and their bodies. SGProgram is Selene Genisella.
SGProgram is a digital platform that offers customized personal coaching and nutritional programs. SGP is a way of life, a community, a reference point for all those women who want to feel good about themselves and their bodies. SGProgram is Selene Genisella.
SGProgram is a digital platform that offers customized personal coaching and nutritional programs. SGP is a way of life, a community, a reference point for all those women who want to feel good about themselves and their bodies. SGProgram is Selene Genisella.
SGProgram is a digital platform that offers customized personal coaching and nutritional programs. SGP is a way of life, a community, a reference point for all those women who want to feel good about themselves and their bodies. SGProgram is Selene Genisella.

Services: 
Communication Strategy, Brand Architecture, Brand Guidelines, Identity System, Storytelling Contents, Copywriting, UX/UI Design, Web Development, E-commerce Solutions, Social Media Contents, Newsletter and DEM, Logo Design, Print Materials, Packaging.

Services: 
Communication Strategy, Brand Architecture, Brand Guidelines, Identity System, Storytelling Contents, Copywriting, UX/UI Design, Web Development, E-commerce Solutions, Social Media Contents, Newsletter and DEM, Logo Design, Print Materials, Packaging.

Services: 
Communication Strategy, Brand Architecture, Brand Guidelines, Identity System, Storytelling Contents, Copywriting, UX/UI Design, Web Development, E-commerce Solutions, Social Media Contents, Newsletter and DEM, Logo Design, Print Materials, Packaging.

Services: 
Communication Strategy, Brand Architecture, Brand Guidelines, Identity System, Storytelling Contents, Copywriting, UX/UI Design, Web Development, E-commerce Solutions, Social Media Contents, Newsletter and DEM, Logo Design, Print Materials, Packaging.

Credits:
Creative Direction: Ideabile + Martina Uderzo
Photography: Carolina Amoretti, Chiara Quadri, Cinzia Mele
Set Design: Serenella Parri
Video Making: Enea Colombi, Pietro Dipace
Fashion Styling: Jophine Melfi
Food Styling: Emanuela Tediosi

Hair & Makeup: Gabriele Marozzi & Elena Gaggero
Video Edititing: Tymnah Phyka

Sound Design: Majorettesless


Credits:
Creative Direction: Ideabile + Martina Uderzo
Photography: Carolina Amoretti, Chiara Quadri, Cinzia Mele
Set Design: Serenella Parri
Video Making: Enea Colombi, Pietro Dipace
Fashion Styling: Jophine Melfi
Food Styling: Emanuela Tediosi

Hair & Makeup: Gabriele Marozzi & Elena Gaggero
Video Edititing: Tymnah Phyka

Sound Design: Majorettesless


Credits:
Creative Direction: Ideabile + Martina Uderzo
Photography: Carolina Amoretti, Chiara Quadri, Cinzia Mele
Set Design: Serenella Parri
Video Making: Enea Colombi, Pietro Dipace
Fashion Styling: Jophine Melfi
Food Styling: Emanuela Tediosi

Hair & Makeup: Gabriele Marozzi & Elena Gaggero
Video Edititing: Tymnah Phyka

Sound Design: Majorettesless


Credits:
Creative Direction: Ideabile + Martina Uderzo
Photography: Carolina Amoretti, Chiara Quadri, Cinzia Mele
Set Design: Serenella Parri
Video Making: Enea Colombi, Pietro Dipace
Fashion Styling: Jophine Melfi
Food Styling: Emanuela Tediosi

Hair & Makeup: Gabriele Marozzi & Elena Gaggero
Video Edititing: Tymnah Phyka

Sound Design: Majorettesless


A 360° re-branding that has redefined all visual codes. A new photographic language, a new chromatic and typographic system.

A 360° re-branding that has redefined all visual codes. A new photographic language, a new chromatic and typographic system.

A 360° re-branding that has redefined all visual codes. A new photographic language, a new chromatic and typographic system.

A 360° re-branding that has redefined all visual codes. A new photographic language, a new chromatic and typographic system.

logo
mbl2

The logo is a signature, a guarantee of a quality service.

The logo is a signature, a guarantee of a quality service.

The logo is a signature, a guarantee of a quality service.

The logo is a signature, a guarantee of a quality service.

The logo is a signature, a guarantee of a quality service.

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The web platform has been designed starting from its mobile version.
Two navigation menus allow access to the sections dedicated to training and nutrition programs, and to the personal area.

The web platform has been designed starting from its mobile version. Two navigation menus allow access to the sections dedicated to training and nutrition programs, and to the personal area.

The web platform has been designed starting from its mobile version.
Two navigation menus allow access to the sections dedicated to training and nutrition programs, and to the personal area.

The web platform has been designed starting from its mobile version.
Two navigation menus allow access to the sections dedicated to training and nutrition programs, and to the personal area.

SGP_nutrition3_CENTRO

SGPmag was created to better communicate the SGP world and all its contents. A digital magazine that each month offers beauty tips, stories of transformations, recipes, suggestions for well-being going beyond physical fitness.

SGPmag was created to better communicate the SGP world and all its contents. A digital magazine that each month offers beauty tips, stories of transformations, recipes, suggestions for well-being going beyond physical fitness.

SGPmag was created to better communicate the SGP world and all its contents. A digital magazine that each month offers beauty tips, stories of transformations, recipes, suggestions for well-being going beyond physical fitness.

SGPmag was created to better communicate the SGP world and all its contents. A digital magazine that each month offers beauty tips, stories of transformations, recipes, suggestions for well-being going beyond physical fitness.

SGP is a container of stories, a place of exchange, a world of contents linked to well-being.

SGP is a container of stories, a place of exchange, a world of contents linked to well-being.

SGP is a container of stories, a place of exchange, a world of contents linked to well-being.

SGP is a container of stories, a place of exchange, a world of contents linked to well-being.

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Sporting equipment and merchandising products make the SGP offer wide and varied.
The packaging system is designed to convey the values ​​of the brand: emotional phrases are shown inside each box to make the shopping experience unique and memorable.

Sporting equipment and merchandising products make the SGP offer wide and varied.
The packaging system is designed to convey the values ​​of the brand: emotional phrases are shown inside each box to make the shopping experience unique and memorable. 

Sporting equipment and merchandising products make the SGP offer wide and varied.
The packaging system is designed to convey the values ​​of the brand: emotional phrases are shown inside each box to make the shopping experience unique and memorable. 

Sporting equipment and merchandising products make the SGP offer wide and varied. The packaging system is designed to convey the values ​​of the brand: emotional phrases are shown inside each box to make the shopping experience unique and memorable. 

Numerous tools have been created and developed for the promotion of the brand and the launch of the website: video teasers, mini-clips for social channels, story covers for each program, emotional and evocative images of the brand values, descriptive product photo shoots.

Numerous tools have been created and developed for the promotion of the brand and the launch of the website: video teasers, mini-clips for social channels, story covers for each program, emotional and evocative images of the brand values, descriptive product photo shoots.

Numerous tools have been created and developed for the promotion of the brand and the launch of the website: video teasers, mini-clips for social channels, story covers for each program, emotional and evocative images of the brand values, descriptive product photo shoots.

Numerous tools have been created and developed for the promotion of the brand and the launch of the website: video teasers, mini-clips for social channels, story covers for each program, emotional and evocative images of the brand values, descriptive product photo shoots.

Numerous tools have been created and developed for the promotion of the brand and the launch of the website: video teasers, mini-clips for social channels, story covers for each program, emotional and evocative images of the brand values, descriptive product photo shoots.

The production of videos and images involved a team of specialized professionals.

The production of videos and images involved a team of specialized professionals.

The production of videos and images involved a team of specialized professionals.

The production of videos and images involved a team of specialized professionals.

The production of videos and images involved a team of specialized professionals.

Logo_Ideabile_Web_1

Viale Sabotino 4,  20135 Milano Tel. 02 84042672

Viale Sabotino 4,  
20135 Milano
02 84042672