ideabile | Photographic workout
We are story drivers. We use innovative design, visual strategy and integrated communication to drive brands toward new destinations.
communication design, integrated communication, visual strategy, exhibition design, concept design, editorial design, logo design, identity system, branding, web design, environmental graphic, graphic design, brand guidelines, art direction, creative direction
1136
portfolio_page-template-default,single,single-portfolio_page,postid-1136,qode-social-login-1.0,qode-restaurant-1.0,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-4.4,menu-animation-underline,header_top_hide_on_mobile,wpb-js-composer js-comp-ver-5.4.7,vc_responsive

Photographic workout

Home Wellness Collection

 

Four large-format catalogues narrate four product lines aimed at different targets.
The alternation of white and black, light and shadow makes the minimalism of the forms of the product coexist with the intimacy of the home environment.
Full-page images are accompanied by incisive captions. The essence of each line gives form to its catalogue’s cover.

 

Services

Integrated Communication: Editorial and printing materials

Brand

Technogym

Credits

Art Direction: Matteo Fiorini Studio

Related Project

Oakley - Editorial